A robust dentist marketing strategy can boost your online visibility and attract new patients. Featured content like videos showcase your expertise and humanize your brand. They can also help with SEO. Video content is especially effective for dental office tours, physician introductions, educational tips, and patient testimonials.
Offer a generous referral bonus program. This will encourage existing patients to recommend your practice to their friends and family.
Website
A professional website is an essential element of a dental marketing strategy. It enhances credibility, promotes online appointment scheduling, and displays patient testimonials. It also helps patients find your practice through local search results. A reputable dental marketing agency will stay on top of industry trends to ensure your website is optimized and responsive to patient demand.
When selecting a marketing company, look for customer testimonials and case studies. Also, make sure the company’s website is HIPAA compliant and uses SSL encryption to protect sensitive patient data. It should also use proper grammar and punctuation, as well as address its clients with their post-nominal letters (Dr. or Ms.). Finally, it should be clear that its services are not free.
Social media
The best dentist marketing companies focus on social media platforms to get the word out and attract patients. Facebook’s demographic targeting options are a great way to reach potential customers in your area. Instagram’s photo and video platform allows you to showcase your practice, promote special promotions, and post patient testimonials. Snapchat’s disappearing content gives you the opportunity to share behind-the-scenes photos and videos with a targeted audience.
Copywriting is a crucial component of dental social media marketing. A reputable dentist marketing company can help you create compelling, impactful copy that draws in and converts incoming traffic into exclusive leads. Internal marketing is also important for a dental practice, and a good dentist marketing agency can help you establish your internal marketing team and train them to use all of the tools at their disposal.
Email marketing
One of the most common dental marketing strategies is email marketing. It can be used to send appointment reminders or to send patients information about new treatments they might benefit from. It’s also a great way to keep in touch with existing patients.
Reputable dentist marketing companies specialize in adapting their strategies to fit the needs of individual practices. For example, if you’re adding a new high-value service or expanding your location, they can help you promote it to the right people.
They can also optimize your Google Business profile and encourage reviews. This will help you rank higher in local searches and attract more potential customers. They can also provide marketing automation tools that streamline and automate marketing tasks. This frees you up to focus on patient care and growing your practice.
Print advertising
Between managing a team, delivering top-notch patient care, and keeping up with the latest technology, it’s difficult to find time for marketing. Fortunately, there are many dental marketing agencies that can help. They are experts at generating new leads, building relationships, and increasing business.
A dentist marketing company should understand the unique needs of the dental industry and comply with HIPAA guidelines. A firm should also be flexible and willing to pivot their approach based on your goals. They should have a track record of success and excellent customer service.
The first step in choosing a dental marketing agency is to determine what your practice’s goals are. You should have a clear idea of the marketing methods you want to use and set measurable benchmarks.
Referral marketing
A key to growth in your dental practice is encouraging referrals from current patients. This is the most trusted form of marketing, and it can help build relationships with potential patients. To promote this, offer a referral bonus program and hand out business cards or tuck them in your practice mailings. This can be as simple as offering a discount on a future visit for anyone who refers someone to your practice.
When choosing a dentist marketing company, check for relevant industry experience and a portfolio of client case studies, reviews, and testimonials. You should also ask the agency about their analytics and reporting services, as these can be crucial in assessing success. Ask about the strategies they use to optimize website traffic, patient conversions, and paid ad revenue.